Airbnb Market in Tours in March 2026: 1,754 Listings Analyzed

Tours has 1,754 active Airbnb listings as of March 2026. With an average price of €96 per night and an estimated occupancy rate of 31.7 %, the short-term rental market in Tours represents a developing market.

This guide is based on data collected and analyzed by AirConcierge to provide property owners and managers with a detailed market overview.

Price Overview in Tours

The short-term rental market in Tours shows a significant price range, reflecting the diversity of available properties:

Metric	Value
Average price	€96 / night
Median price	€69 / night
Minimum price	€12 / night
Maximum price	€959 / night

The gap between the average price (€96) and the median price (€69) indicates that high-end listings pull the average up. Most properties are priced below the average.

Host Profile

Tours has 1,754 hosts on the platform. Among them, 0.0 % hold Airbnb Superhost status, representing 0 hosts who maintain a high level of service.

This relatively low Superhost rate suggests an opportunity for owners focused on excellence: achieving Superhost status can significantly improve visibility and bookings.

Performance and Revenue

Performance indicators reveal the real potential of the Tours market:

Metric	Value
Average occupancy rate	31.7 %
Estimated annual revenue	€12,261
Average rating	4.8 / 5
Listings rated 4.5+	89.0 %
Average review count	79

With an estimated average annual revenue of €12,261, Tours requires a strong optimization strategy to maximize profitability.

Availability and Seasonality

Average listing availability analysis provides insight into market dynamics:

• Next 30 days: 18.0 days available
• Next 60 days: 39.0 days available
• Next 90 days: 61.0 days available
• Next 365 days: 249.0 days available

Short-term availability levels suggest a balanced market between supply and demand.

The average minimum stay is 2.0 nights, which favors short stays and weekends.

Opportunities for Property Owners

Based on this data, several opportunities emerge for property owners in Tours:

1. Price positioning: with a median price of €69/night, positioning slightly above with a higher-quality offering can maximize revenue without sacrificing occupancy.

2. Superhost status: only 0.0 % of hosts are Superhosts. Achieving this status provides a measurable competitive advantage in visibility and bookings.

3. Review quality: with 89.0 % of listings rated 4.5 or above, maintaining a high rating is essential to stay competitive.

4. Professional management: using a concierge service helps optimize prices, maintain consistent quality, and maximize occupancy. Discover available concierge services in Tours on AirConcierge.

Methodology

These statistics are sourced from data collected and analyzed by AirConcierge. The data used here is from March 2026 and covers 1,754 active listings in Tours.