Airbnb Market in Saint-Tropez in July 2026: 228 Listings Analyzed

Saint-Tropez has 228 active Airbnb listings as of July 2026. With an average price of €953 per night and an estimated occupancy rate of 41.9 %, the short-term rental market in Saint-Tropez represents a developing market.

This guide is based on data collected and analyzed by AirConcierge to provide property owners and managers with a detailed market overview.

Price Overview in Saint-Tropez

The short-term rental market in Saint-Tropez shows a significant price range, reflecting the diversity of available properties:

Metric	Value
Average price	€953 / night
Median price	€668 / night
Minimum price	€124 / night
Maximum price	€2,974 / night

The gap between the average price (€953) and the median price (€668) indicates that high-end listings pull the average up. Most properties are priced below the average.

Host Profile

Saint-Tropez has 228 hosts on the platform. Among them, 0.0 % hold Airbnb Superhost status, representing 0 hosts who maintain a high level of service.

This relatively low Superhost rate suggests an opportunity for owners focused on excellence: achieving Superhost status can significantly improve visibility and bookings.

Performance and Revenue

Performance indicators reveal the real potential of the Saint-Tropez market:

Metric	Value
Average occupancy rate	41.9 %
Estimated annual revenue	€261,731
Average rating	4.8 / 5
Listings rated 4.5+	89.0 %
Average review count	22

With an estimated average annual revenue of €261,731, Saint-Tropez offers attractive revenue potential for short-term rental investors.

Availability and Seasonality

Average listing availability analysis provides insight into market dynamics:

• Next 30 days: 9.0 days available
• Next 60 days: 23.0 days available
• Next 90 days: 43.0 days available
• Next 365 days: 215.0 days available

Low short-term availability indicates strong demand. Property owners entering this market can expect to fill their calendar quickly.

The average minimum stay is 6.0 nights, which indicates a market oriented toward longer stays.

Opportunities for Property Owners

Based on this data, several opportunities emerge for property owners in Saint-Tropez:

1. Price positioning: with a median price of €668/night, positioning slightly above with a higher-quality offering can maximize revenue without sacrificing occupancy.

2. Superhost status: only 0.0 % of hosts are Superhosts. Achieving this status provides a measurable competitive advantage in visibility and bookings.

3. Review quality: with 89.0 % of listings rated 4.5 or above, maintaining a high rating is essential to stay competitive.

4. Professional management: using a concierge service helps optimize prices, maintain consistent quality, and maximize occupancy. Discover available concierge services in Saint-Tropez on AirConcierge.

Methodology

These statistics are sourced from data collected and analyzed by AirConcierge. The data used here is from July 2026 and covers 228 active listings in Saint-Tropez.